The Impact
of Technology
in International Business
"Through Generations"
What is generation? Generation is a
human life period and in the term of culture, it means a group of people who
share the same period, and have the same or similar for both culture and
social. In this case, I would to introduce you the past, present and future
generation that very close to us.
First, Generation X or Gen-X, a
group of peoples who born around 1960 to 1980 or around 30 to 50 years old. They
were born in the period of working and finding. They are confident and hard
working. They were living between in early of technology development which is
Baby Boomers generation, and later technology development which is Generation
Y. So, they know how to apply technology to their work, and use it for working
only such as contact business in oversea partner through e-mail, but their
learning of technology is quite slower than new generations. As for gen-X customer,
they would be a very carefully customer who have a bit old-fashion, and
whenever they prefer to buy something they will very carefully consideration.
Second, Generation Y or Gen-Y, a
group of peoples who born around 1981 to 1992 or around 20 to 29 years old.
They were born the developing of technology, and this is a period of Social
network generation which is facebook or twitter. Gen Y love to post everything
on their personal world on internet, they love to update their life, their
stress, and their happy. The most things that they love is there would someone
like and comment their post on internet. You could say that this is the
generation of globalization which e-business or e-commerce was born. The truth
is that you never know or hard to know that those on internet are not lie.
Luckily, this generation still believes in parents and friends more than topic
on internet. Anyway, it is much easier to catch up gen Y through internet.
Third, Generation Z or Gen Z, a
group of peoples who born around 1993 or more and around 10 years or below.
They were born with technology. They all hold on both internet and internet
supplies such as smart phone or android. They are very skill in using
technology, they are fast study, and they have a lot of curiosity which desire
to find by themselves or internet without asking other. Somehow, because they
using internet to much, which cause their brain to not thinking or imaging well
for new ideas. For international business, they are the hope of business future
since, most of this generation people still studying. More and more technology
also using through studying and teaching also.
Conclusion, even you
living in which generations, technology always have an important role for doing
business especially in international business. Who knows that maybe in the
future generation, we may not need to open store on ground anymore, we may move
into internet world, and for customer they may no need to go outside for
shopping, but they could stay at their house with their computer or smart phone
to order or purchase product that they prefer
